Real Digital Media Announces Release of Player Trigger API

Latest advancement in event-driven signage designed to optimize the relevance of content displayed on digital signage screens

SARASOTA, FL - August 14, 2019

Real Digital Media, part of the STRATACACHE family of companies, today announced the release of their Player Trigger API, a streamlined approach to driving content playout changes at the player level using a rules-based engine. This engine combines a simple expression builder with purpose built plugins that define the required conditions (business rules) for the launch of an event-driven campaign.

Plugins can be authored to request and store information from the local player environment, third-party software or cloud-based service. Information from weather services, emergency messaging, POS and inventory management systems, physical buttons, interactive touchscreens, cameras and sensors are all sources of data that can be used for event-driven campaigns.  

Ken Goldberg, CEO at Real Digital Media, says the release of this feature was the result of customer demand. “In the beginning, digital signage was just another island of messaging. Today, however, it is seldom sufficient to deploy a network without integrating with other mission critical or third-party systems. With the rise of analytics and ease with which disparate systems can now communicate, digital signage content needs to be smart in order to advance our industry’s potential to solve problems, add value and engage audiences in meaningful ways.”

The Player Trigger API is available now. Contact us at to learn more.

About Real Digital Media

Real Digital Media, a STRATACACHE company, is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.

NEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.

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STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at, on Twitter @STRATACACHE or on Facebook.

Jason Broom
(941) 444-2231
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