Retail chains are the ideal environment for networked digital signage solutions. Geographically distributed with multiple departments, corporate marketing managers can benefit greatly from the precision and flexibility offered by digital signage within their stores. Centrally managed, networked digital signage reduces the dependence on in-store employees to execute point-of-purchase marketing programs, while allowing marketers to target specific areas within the store to send tailored messages to shoppers browsing products on the shelves.
Combined with shopper data insights gathered from the curb to the front entrance and through the aisles to checkout, today’s retailer can create an in-store digital experience that is personalized, builds relationships and provides surprise and delight that goes beyond the transaction.
From digital signage to kiosks and sensor technology to capture traffic patterns and shopping behaviors, our customer engagement solutions offer retailers a way to meet the increasing in-store demands of today’s modern consumer.