Real Digital Media Integrates NEOCAST® Digital Signage Platform with the iZipline MediaTagzTM Near Field Communication (NFC) System
Synchronizes digital signage with brand marketing content to drive dynamic, consumer engagement via NFC-enabled mobile devicesSarasota, FL - September 4, 2014
Real Digital Media, provider of the enterprise class NEOCAST® digital signage platform, and iZipline, LLC, provider of the MediaTagzTM cloud-based, mobile content system, today announced that digital signage network operators using NEOCAST® are now able to synchronize on-screen content with brand marketing content to drive instant, dynamic interaction with consumers via their NFC-enabled mobile devices.
Consumers viewing digital signage content simply tap a nearby NFC tag with their phone to engage the on-screen call to action. Marketers can use this integration to drive consumers to learn more about a product, download a coupon or application, conduct a purchase, sign up for a loyalty program and more. As the on-screen content changes, so does the mobile destination, as one physical NFC tag can be used to drive unique digital signage to mobile interactive experiences. All of this is achieved through the integration between NEOCAST® and MediaTagz™.
Ken Goldberg, CEO of Real Digital Media, states, “This integration is important to Real Digital Media and our customers because it builds a bridge between digital signage and the active engagement that mobile technologies offer. When digital signage is combined with mobile technologies, the network footprint grows substantially, and marketers can more effectively use digital signage to entice, engage and measure the effectiveness of their content strategies.”
Michelle Moulin, iZipline CEO, continues, “With NFC integration through MediaTagz™, digital signage networks can serve as a vehicle to enable consumers to perform transactions or take actionable content with them beyond the network venue and help marketers establish message persistence across screens. In addition, the iZipline platform generates robust analytics to let brand managers track consumer engagement and measure campaign effectiveness.”
The integrated NFC service offering is available for current and future NEOCAST® customers immediately upon a signed agreement with iZipline.
About Real Digital Media
Real Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.
NEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.
Please visit our website to learn more: Digital Signage and NFC Integration
iZipline™ is a leader in developing the “Internet of Things,” collaborating with other technology entrepreneurs around the globe to enhance the lives of people everywhere. An innovator of Near Field Communication (NFC) technology for global brands, iZipline is a pioneer in adapting NFC to in-store digital signage and consumer products for instant, dynamic and long-lasting engagement with consumers via their mobile devices. Learn more at iZipline.
###Dan Dyer (513) 478-7818 ddyer(@)realdigitalmedia.com