Real Digital Media Teams with AccuWeather to Provide Rich Localized Media Content for Digital Signage
Network operators using Real Digital Media's NEOCAST® digital signage solution now gain access to AccuWeather news, sports and weather contentSarasota, FL - August 8, 2006
Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a partnership with AccuWeather, The World’s Weather Authority™, to provide digital signage network operators access to the latest weather, sports and news information. The relationship represents an industry first for AccuWeather, and an innovative partner to help Real Digital Media continue to meet the growing demand for localized, dynamic content.
Real Digital Media and AccuWeather engaged in a collaborative development process to integrate AccuWeather’s content feeds with RDM’s SpotSwap™ technology, a patent-pending feature of Real Digital Media’s NEOCAST® digital signage solution.
SpotSwap™ allows digital signage network operators to generate a single, master playlist with placeholders for the insertion of local media content. By integrating with this technology, the latest up to date AccuWeather content can be rapidly inserted into playlists to ensure viewers are receiving the most relevant content for their location.
“Weather is a very local and dynamic phenomenon that matters to digital signage viewers who are shopping, traveling or planning their next activity for the day,” said Michael Baron, Real Digital Media’s President. “Through this partnership, Real Digital Media has immediate access to the most up to date local weather conditions in the industry, while AccuWeather has a first of its kind mechanism through NEOCAST® and SpotSwap™ to deliver their content in a timely and engaging manner without requiring manual intervention. Both parties benefit while viewers get the latest AccuWeather forecasts and network operators can insert locally relevant content without any technical hurdles.”
AccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, and weather trivia, plus sports news, U.S. or world news, business news, and financial information. Many of AccuWeather’s digital signage modules are also available in Spanish.
Dr. Joel N. Myers, Founder and President of AccuWeather adds, “The public has demonstrated its fascination with our accurate, hyper-local weather information on all existing media, and the lure of weather spells opportunity for those who place advertising adjacent to it. We look forward to partnering with Real Digital Media to offer this same powerful audience draw within their networks.”
Distribution of AccuWeather content across the United States and Canada by Real Digital Media is effective immediately.
About Real Digital Media
Real Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.
Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.
AccuWeather, The World’s Weather Authroity™, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather, serves over 250,000 paying customers in media, business, government and institutions, and millions more through AccuWeather.com. AccuWeather also provides content onto more that 10,000 Internet sites including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit us at www.accuweather.com for more information.
Media ContactDan Dyer (513) 478-7818 ddyer(@)realldigitalmedia.com