Capital

Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage

By |2018-01-05T11:17:53-05:00November 13th, 2017|Capital, Digital Signage, Digital Signage Industry, OOH Advertising|

For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end.

RMG: The Old Double Whammy

By |2017-01-05T16:35:22-05:00May 9th, 2014|Capital, Digital Signage, Digital Signage Industry, Uncategorized|

...the stock has been thinly traded, averaging less than 11,000 shares in daily volume. That, combined with the steady decline in the stock price since its IPO last year has created a real challenge for the RMG executive team. Their strategy and stated intention was to make several more acquisitions. Ideally, those acquisitions could be done with shares trading at a healthy price, preserving precious cash for other priorities. But the low volume and weak price were a double whammy.