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Like This: Social Media Equals Engagement

9 Apr 2012

My last post dealt with the need for digital out of home (DOOH) as an industry to take on the challenge of becoming relevant. The central argument was that continuing to ignore the megatrends that are rapidly transforming traditional television and media is a recipe for permanent irrelevance. Social media, communities of engagement and experiential [...]

Tags: Content, Digital Signage Networks, Measurement, mobile, rVue, social media

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@rbutlersf Her sign should have said "I am pathetic." Just sayin'.
Good read & insights. The future of TV is more than social, it’s a multi-screen experience that needs design. http://t.co/M0oV4VZ8 via @zite
@samdecker @massrelevance Congrats on raise! #SocialTV
Best line of day: Brett Lawrie should have thrown helmet into stands, no one would have been hit that way. #MLB
Long blog drought hopefully ending soon. Business and life have only made it easy to slide. Back to the keyboard soon!

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