Customer acceptance of the digital footprint at Seed to Table has been overwhelmingly positive. The combination of design, execution and storytelling content has boosted engagement and effectiveness. Customers and store associates responded very well to the new-to-market square screens, stretch screens and double-sided aisle displays. They blended in well with the wood and tile of the store to create an ambient, informative and immersive shopping experience.
Key partners on this novel and exciting project were InStore Screen and Lenovo. A hat tip also to content partner Grupo Arquimagenes of Costa Rica who was creating content in a construction zone.
The Oakes Farms Seed to Table store has become a must-see retail experience. Within weeks of opening, food retailers from around the world had visited this flagship store in Naples to see the innovations in presentation, concept and digital engagement coming together. Expect to see many of these concepts find their way into larger food retail organizations.