The store aims to honor the culture, arts and products of New York, and does so by creating an immersive and engaging digital experience throughout its massive space. Nearly three dozen digital screens are powered by Real Digital Media’s NEOCAST software, ranging from traditional 16:9 displays to 88” stretch displays and a dominant LED array at “Queens Corner” celebrating products Made in Queens (“MIQ”) and promoting those local brands.
Technology products popular with travelers are merchandised on accessible tables with large LCDs framed at waist height and running content describing the brands and products on display. New York souvenirs sit below a stunning three-screen array of portrait-oriented stretch displays running NYC-centric content, such as an homage to the iconic Broadway playbill. Additional displays throughout the store make it easy for customers to find the products they are looking for while on the go.
Real Digital Media’s digital signage deployments in the store are augmented by impressive, interactive installations created by Brooklyn-based Patten Studios that reinforce the local flavor of The Bowery Bay Shops. Patten Studio’s work includes a 150-foot wide LED screen that features stylized cityscapes of New York that actually respond to the movements of customers as they are tracked by an array of cameras. A popular interactive mural wall lets travelers take a “selfie” portrait with themselves inserted into aerosol street murals done by famed 5 Pointz artists, another tip of the hat to the neighborhoods near LaGuardia.
The Bowery Bay Shops scream New York from every angle. The digital signage powered by Real Digital Media’s NEOCAST blends seamlessly with the open aesthetic of the store, guiding customers to what they need and want, from candy and beverages to books, gifts, souvenirs and tech gadgets. The traditional digital signage is augmented by Patten Studio’s immersive and interactive salutes to New York’s architecture and culture. Bluestone Management provided AV integration and installation services to the project. Marshall Retail Group’s internal Construction, Marketing and Graphic Design teams were also heavily involved.