Broad Thinking. Narrowcasting.
In: Digital Media Trends|Digital Signage|Mobile Applications|OOH Advertising|Retail|Uncategorized
22 Nov 2011I read a great article on the evolution of television advertising published in the Harvard Business Review this week. It was written by Shiv Singh, the Global Head of Digital for Pepsico Beverages. It is one thing to drive digital marketing for a company. It is quite another to do it for Pepsico. Mr. Singh [...]