Broad Thinking. Narrowcasting.
In: Digital Media Technology|Digital Signage|Digital Signage Industry|Retail
3 Nov 2011About sixteen months ago, I published a post entitled First Steps To a DOOH Ecosystem. By our standards, it was widely read. The post examined the emergence of an ecosystem that was effectively digital signage-centric. The closing thought contemplated what would be next: That ecosystem can expand well beyond the diagram above to include mobile [...]