Broad Thinking. Narrowcasting.
In: Digital Media Technology|Digital Media Trends|Digital Signage|Digital Signage Industry|OOH Advertising
25 Jul 2011I often hear the laments of digital signage network veterans when they discuss ad rates, agencies and measurement. It seems that digital signage networks are held to a higher level of accountability than traditional media, especially television. The dirty little secret is that television numbers are and always have been directionally useful but certainly lacking [...]