Broad Thinking. Narrowcasting.
In: Uncategorized
16 Oct 2008The news of the failure of gesture-based interactive technology provider Reactrix is not shocking, but it would appear to be instructive. Reactrix was certainly successful in three important elements of a technology start-up: They developed very slick, very sexy software that allowed users to interact with digitally-projected advertisements. Most people who have navigated to this [...]