Broad Thinking. Narrowcasting.
In: Uncategorized
7 Sep 2007The recently announced acquisition of SignStorey by CBS has many ramifications for the narrowcasting industry, most of them positive. For starters, we get a nice glimpse of some valuation metrics for a network operator like SignStorey. Published reports indicate that SignStorey has deployed over 1,400 displays in a defined category (grocery), reaching an estimated 72 [...]