Blog 2017-01-05T16:35:12+00:00

Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage

By | November 13th, 2017|

For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end.