NFC Integration with NEOCAST® Jason Broom
NFC Integration with NEOCAST®
NEOCAST® now supports MediaTagz™ from iZipline, a system that enables instant, dynamic interaction between NFC-tagged digital signage content and consumer mobile devices.This integration allows digital signage network operators to extend calls to action on a display to a marketing event on a mobile device. Imagine watching a video on a display in a retail environment, restaurant or any other numerous venues. As the video plays, a call to action appears to tap a nearby panel to access more information or content about the offering. By placing an NFC-enabled mobile device near the “tap point” as the video plays, relevant content is driven instantly to that device. As a new video for a different offering appears, tapping the tag again delivers a new offering.
So, as content changes on NEOCAST® media players, the MediaTagz™ system changes the content delivered to a consumer’s mobile device.
The content delivered can be as simple as a coupon, as sophisticated as a social opt-in to earn a discount, or an offer to download an app or game. The MediaTagz™ system also generates robust analytics to track consumer engagement and measure the effectiveness of real-world ad campaigns.
iZipline’s MediaTagz™ delivers a quick, seamless mechanism to inform, engage and activate your mobile consumers through NEOCAST®.
Integrates with the NEOCAST® Media Server
Allows network operators to assign media assets to Near Field Communication tags
Extends campaign reach to mobile users
Enables consumers to perform transactions or take actionable content with them beyond the network venue
Helps marketers establish message persistence across screens
Offers a powerful means to analyze and track consumer engagement and measure campaign effectiveness
How It Works
Just tap a nearby tag with an NFC-enabled phone to engage the on-screen call to action
Drive consumers to learn more about a product, download a coupon or application, conduct a purchase, or sign up for a loyalty program
No limits. As the on-screen content changes, so does the mobile destination. One NFC tag can drive multiple digital signage to mobile interactive experiences