Thomas L. Dowdy Appointed to Real Digital Media Board of Directors

Founder of National In-Store (NIS) Joins Company

Sarasota, FL - January 28, 2008

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the company’s Management Committee has appointed Thomas L. Dowdy as a new independent director.

Mr. Dowdy founded Florida-based National In-Store (NIS), and directed the company’s growth from start-up in 1994 to the sale of NIS to Omnicom Group Inc. (NYSE: OMC) in 2004. Under Mr. Dowdy’s leadership, NIS grew to $46 Million in annual sales by providing’one stop, end-to-end solutions’ for national retailers and brands. During Mr. Dowdy’s tenure at NIS, he led the company through an expansion of offerings, including event marketing, sales training, retail metrics, promotional activation, technical services, direct sales, telemarketing, staffing recruiting and distribution logistics.

“With the combination of his achievements inside the retail and sales promotion industries and the expertise he has garnered from managing a fast growing company, we believe Tom will bring a valuable perspective and host of constructive insights to our board,” said Ken Goldberg, CEO of Real Digital Media. “In addition, Tom remains an industry insider with a very broad and active network that we believe will benefit our future corporate development efforts as our company works to expand our presence in the digital signage industry. I look forward to Tom’s contributions.”

“IP-driven narrowcast networks are the next big delivery medium for brand content,” said Tom Dowdy. “The recent NBC upfront for out-of-home media validates that these digital signage networks are clearly here to stay, and brands have a new weapon in their arsenal to reach targeted audiences. I couldn’t be more excited about my association with Real Digital Media, a company that is at the forefront of this exciting and emerging market.”

Prior to founding NIS, Mr. Dowdy spent over 20 years in the consumer packaged goods industry holding executive level sales and marketing positions with Chesebrough-Ponds (Unilever), Johnson & Johnson and Combe Incorporated.

Most recently, Mr. Dowdy established TLD Group LLC, which provides competencies around venture finance, sales and marketing execution to both start-up and established companies in retailing and brand marketing.

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.

Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at


Dan Dyer
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