Real Digital Media CEO to Participate on Globalshop Panel Discussion

Discussion to Focus on Retail Channel as an Advertising and Marketing Medium

Sarasota, FL - March 14, 2005

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at GlobalShop 2005, sponsored by The Planning and Visual Education Partnership (PAVE). The panel discussion, entitled “The Retail Channel as an Advertising and Marketing Medium: Turning Shoppers into Buyers and Buyers into Loyal Customers,” is scheduled for Monday, March 21st, from 12:30 a.m. – 2:00 p.m. PDT at the Sands Expo and Convention Center in Las Vegas, Nevada. Approximately 300 attendees are expected.

The panel discussion will be moderated by Gwen Morrison, President, The Store, WPP’s Global Retail Practice. Panelists include John Paul Orr, Executive Vice President, Sales and Marketing, National Instore; Mark Mitchell, Executive Vice President, Advertising Sales, Premier Retail Networks; and Ken Goldberg, Chief Executive Officer, Real Digital Media.

“As traditional media grows increasingly more fragmented it becomes more critical to optimize the retail space,” said Gwen Morrison, President, The Store, WPP’s Global Retail Practice.”The panelists assembled bring together a variety of insights on how the retail landscape will be changing over the next few years to transform the customer experience. I’m looking forward to a lively discussion, and exploring with the panel how both retailers and advertisers will work together in the store of the future.”

Panelist Ken Goldberg will be focusing on the role of technology in today’s retail environment.

“With the increasing market acceptance of digital signage technology, the interaction between advertisers and consumers has literally moved from the bedroom to the store floor,” said Ken Goldberg, CEO of Real Digital Media. “We are on the edge of significant change in the way advertisers, in partnership with retailers, reach the consumer, and I look forward to discussing the future role of technology with my peers as it relates to marketing in the retail environment.”

GlobalShop is the world’s largest annual store design and in-store marketing show. This 3-day event offers expert advice for achieving retail and brand marketing success, including the technologies and solutions to help generate in-store traffic and sales. The exposition and conference is sponsored by the National Association of Store Fixture Manufacturers (NASFM), and includes five pavilions — The Store Fixturing Show, The Visual Merchandising Show, Store Design & Operations, Digital Store and POP Marketplace. For more information, visit

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products for establishing point of purchase marketing, advertising and corporate communication networks. Founded in 2002, our family of NEOCAST digital media products manage, deliver and play content in a wide range of digital video and audio formats. With RDM, programming can be customized across entire digital signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit


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Dan Dyer
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