c3ms and Nobel Biocare Launch Digital Signage Network for Dental Offices

Solution Allows Delivery of Targeted Marketing Messages that Entertain and Educate Patients about Dental Options

Camas, WA - December 10, 2007

Creative Marketing and Merchandising Media Solutions (c3ms), a premier provider of digital signage networks, today announced the launch of the NobelVision™ Network throughout North America. Implementation of this private promotional and advertising network is currently underway and will be installed in 200 dental offices using Nobel Biocare products by the end of 2007. With over 160,000 practicing dentists in the US, Nobel Biocare will focus on partnering with their dentists in bringing this innovative patient education/entertainment system to over 1,200 dental reception rooms by the end of 2008 and expanding globally thereafter.

The NobelVision™ Network is a customized channel of dental healthcare information specifically designed to educate the patients of Nobel Biocare’s customers on their dental options by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision™ Network provides a unique opportunity for advertisers and content partners to market their products and services to a targeted, health conscious audience with known demographic and statistical data.

“With the growing population of patients who actively research their own healthcare options, having fresh, up-to-the minute information that’s pertinent to their needs makes the wait in the dentist’s office a more productive experience,” said Kevin Mosher, Vice President & General Manager, Nobel Biocare North America. “For dentists, it’s always better to have educated patients, particularly when they become knowledgeable about additional services that may be of benefit to them. The NobelVision™ Network represents a strategic vehicle to deliver timely and relevant information in an appropriate setting for the benefit of both parties.”

Nobel Biocare, a worldwide leader in esthetic dental solutions, turned to c3ms for the NobelVision™ Network, including content creation to delivery via media players prominently positioned in dentists’ offices. c3ms worked with Nobel Biocare to create entertainment, educational programming and advertising specifically targeted to the dental patient. The programming also includes real time information, such as news in a ticker format, at the bottom of the system’s flat panel television screen. Additionally, the network will be used for clinician training, communication and continuing education by companies providing products and services directly to the practice after hours. The delivery of these programs mitigates travel time and cost to the dental practitioner, provides manufacturers with a virtual representative in the practice, and streamlines the delivery of these programs for the dental practices and manufacturers alike.

“NobelVision™ is a major step in the transition from 1st Generation to 2nd Generation networks in which the true potential of digital signage is realized,” reports Max Engel, strategic analyst, for Frost & Sullivan’s telecom practice. “RDM, c3ms, and Nobel Biocare have created the first truly 21st century, multi-functional network, that will perform advertising, marketing, entertainment and educational functions as a seamless whole,” Engel concludes.

“Digital signage networks give healthcare providers a way to educate their patients on both new and existing procedures and treatment options, as well as provide manufacturers with a new avenue to reach their valued customers. This can help generate additional revenue for both the practice and suppliers,” says Ray Heiser, Managing Partner of c3ms. “We provide all facets of the project and tailor the content for each type of practitioner. For patients, it’s a real improvement over the typical reception waiting room experience with outdated magazines and piped-in music. Digital signage networks capture attention, communicate information clearly, and ultimately spur the patient into action.”

Advertisers can participate by purchasing spots on the network, or through a sponsorship package, which combines a 10-minute video segment with advertising. With dwell times likely to exceed 30 minutes, advertisers benefit by reaching a captive target audience through a dynamic highly targeted medium that uses full-motion, full-color video content that can be changed or updated daily by location. Additionally, the network will support a number of direct consumer response abilities for advertisers to utilize – including touch screen applications and SMS text messaging.

c3ms was founded in 2005 by John Bucknovitz and Ray Heiser to offer new content and a new means of distribution to maximize marketing dollars. The company creates and maintains turnkey networks, such as the NobelVision� Network, by incorporating Real Digital Media’s (RDM) digital signage platform. “c3ms selected RDM’s NEOCAST® digital signage solution due to the scalability, centralized software architecture, the reliability of the plug-n-play media player appliances and provides a fully certified proof-of-play environment for advertisers,” said John Bucknovitz, Partner, c3ms.

The NobelVision™ Network is operated and managed through a collaborative effort between c3ms and RDM. c3ms is responsible for implementing the network, as well as managing the distribution of content across the network. RDM is responsible for providing the digital signage network software and hardware.

“Real Digital Media is proud to announce our partnership with c3ms”, said Ken Goldberg, Chief Executive Officer of Real Digital Media. “They chose NEOCAST as the platform for the NobelVision™ Network because only RDM demonstrated the ability to meet c3ms’ ambitious project criteria with both a superior solution and a committed team. Establishing and operating a large, multi-site digital signage network that appeals to national advertisers takes more than great software – it requires true partnership, experience and shared goals. We believe that is what sets RDM apart, and so do our partners.”

The NobelVision™ Network is currently available for Nobel Biocare dental practitioners. To find out more information, please contact c3ms via email at info@c3ms.com.

About Creative Marketing and Merchandising Media Solutions (c3ms)

Creative Marketing and Merchandising Media Solutions, c3ms, is a customized creative solution company that provides dynamic digital signage networks – the next generation of point of purchase advertising. c3ms offers health and dental customers an end-to-end solution that includes creative content development, equipment design and installation, creation, distribution and management of content and advertising placement contracts. The company has core expertise in developing creative messaging and content that produces measurable results for customers. Its solutions are flexible, scalable and tailored to each customer’s business needs. Founded in 2005, c3ms is headquartered in Camas, Washington, with a regional office in Los Angeles. For more information, call (360) 892-5480 or visit www.c3ms.com.

About Nobel Biocare

Nobel Biocare is a medical devices group and the world leader in innovative esthetic dental solutions with its brands Branemark System®, NobelReplace™NobelSpeedy™, NobelPerfect®, NobelDirect®, Replace Select, (dental implants), Procera® (individualized dental prosthetics), NobelGuide™ (complete patient rehabilitation program) and NobelSmile™ (patient education and awareness program). Nobel Biocare is a one-stop shop for restorative esthetic dentistry, offering a wide range of innovative Crown & Bridge & Implant products, as well as training and education, patient information and clinically documented treatment concepts. Nobel Biocare has over 2,100 employees and recorded revenue of EUR 601 million in 2006. The Company is domiciled in Zurich, Switzerland with headquarters in Zurich and in Gothenburg, Sweden. Production takes place at five production sites located in Sweden, USA, and Japan. Nobel Biocare has direct sales organizations in 34 countries. The shares of the parent company Nobel Biocare Holding AG are listed on the SWX Swiss Exchange and on the Stockholm Stock Exchange, Sweden. www.nobelbiocare.com

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products for establishing the fastest growing point-of-purchase marketing, advertising and corporate communication networks. Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.


Media Contacts

Mark Macaulay (for Nobel Biocare)
714-282-4876 Office

Rachel Weikum (for c3ms)
(503) 636-4762 office
(503) 970-4869 cell

Dan Dyer
(513) 478-7818
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