As the fifth largest domestic circuit by box office gross and number of screens, Rave Cinemas has been dedicated to enriching the movie-going experience for audiences across the country. Rave Cinemas has set the industry standard for customer service and comfort and is a pioneer in the adoption of current digital and 3D technology and a leader in alternative content programming from live sports to concerts to opera.
Rave has built its business and reputation by focusing on the movie-going experience and pioneering in the use of new technology and alternative programming. As audiences have become more connected, Rave wanted to find new and unique ways to engage and inform moviegoers from the box office to their auditorium seat and create an immersive digital experience. Digital signage offered a means for Rave to replace static signage with an integrated marketing platform that could support numerous applications as well as integration with back office systems to drive real-time information to customers.
Rave selected NEOCAST® from Real Digital Media to power their digital signage network for a number of reasons. NEOCAST® supported the various content needs and use cases, easily scaled to meet expansion demands, and seamlessly integrated with back office systems that stored information regarding promotions and theater operations that would directly influence the customer experience.
Rave Digital Signage Use Cases include:
As one of the fastest growing circuits in North America, Rave Cinemas leveraged the flexibility of NEOCAST® to establish an enriched digital experience that has positively impacted concession sales for promotional items, as well as met their objective for creating a digital experience that allows them to continually engage and inform moviegoers throughout their theater chain.
