In the fast moving space of digital signage, it is essential to select a platform designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry. Future digital signage applications will require unprecedented openness and connectivity to fully leverage external applications, existing data and previously deployed systems that will ultimately help drive digital signage programming. An isolated network of displays will no longer be competitive against smarter networks that integrate and respond to Point-of-Sale (POS) and Inventory systems to drive near real-time conditions-based programming. Likewise, many organizations that have standardized on a content management system (CMS) will want to leverage these stored assets across the network rather than duplicate their storage in a digital signage software package.
When one combines these trends with the advances in cloud computing and mobile technologies, it doesn't take much effort to imagine a number of scenarios where having an open, standards-based platform at the center of this universe is essential for the long-term viability of your digital signage network.
Our engineers have posted several enhancements to digital signage-related open source projects, advancing these projects for all users. Additionally, Real Digital Media is committed to working with leading organizations in the development, adoption and support of digital signage industry standards.
As a standards-based platform, NEOCAST® offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.
