Broad Thinking. Narrowcasting.
In: Digital Media Technology|Digital Signage|Digital Signage Industry|OOH Advertising
7 Apr 2011In a deal that some might have code named Little Bighorn, DOmedia and NEC announced a strategic alignment in which DOmedia’s planning tool will be augmented (“powered”) by VUKUNET, the fragments of value in NEC’s failed attempt to enter the digital signage software market. Dave Haynes offers fine, insightful analysis of the deal here, so [...]