Usually I take a stab at digital signage prediction [...]
For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end.
Being smart about how you choose a consultant is as important as checking your parachute before jumping from a plane. It increases the odds that you'll be around to talk about the adventure later.