Broad Thinking. Narrowcasting.
In: Content|Digital Media Trends|Digital Signage Industry|OOH Advertising|Retail|Social TV
23 Mar 2012The challenges that face digital signage run deep. Deeper than the struggle to even define itself semantically: digital signage, DOOH, and digital place-based remain ambiguous to outsiders. Deeper than the struggle to establish technical standards that make the Beta-VHS battle seem trivial. Deeper than the struggle to create and distribute engaging content widely. Deeper than [...]
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