Broad Thinking. Narrowcasting.
In: Digital Media Technology|Digital Media Trends|Digital Signage|OOH Advertising
28 Apr 2010A couple of weeks ago, I was reaching for a way to demonstrate the strengths and weaknesses of traditional and digital media. What I came up with was the concept of mapping contextual relevance and ability to finish. I thought it made sense, at least to me, but I was left with the feeling that [...]