Broad Thinking. Narrowcasting.
In: Uncategorized
26 Jan 2009When three people forward you an article in the course of thirty minutes, it is generally a good sign that the article is being widely read and distributed. And in the case of the MediaWeek article on Schering-Plough’s intent to place a $10M digital out-of-home advertising campaign, it is not surprising. To learn that Schering [...]